Lexcio Blog

We enjoy sharing ideas about web design, print design, and marketing. If it's worth reading, we try to mention it here.

QR Codes: The Dumbest Idea Marketers Love

September 24, 2011 - Posted by Jais to marketingweb designprint design

qr codes used in marketing

As a marketing company fused with technology, we love keeping up on the latest high-tech ideas for use in marketing.  The trendiest idea now is to add a QR code in the bottom corner of an advertisement. If you want to waste a little space at the bottom of an expensive ad—why not? But don't even think about centering your ad around that box of pixels.

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When You Reach For The Stars You May Not Quite Get One

September 23, 2011 - Posted by Jais to marketingcopywriting
“When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.”
- Leo Burnett

Is Slow Website Performance Killing Your Business?

September 12, 2011 - Posted by Jais to web designweb hosting

website load time

If you aren’t concerned with your website’s speed — you should be. Customers want information and they want it fast. According to research, a tiny 100 millisecond delay for Amazon.com reduces their sales by one percent. If you run an e-commerce site that already competes on thin margins, one slow day could easily cut into a month's profits. Brick-and-mortar shops with websites that provide important information and help generate leads are vulnerable as well.

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Get Control of Spam Just Like A Pro

September 8, 2011 - Posted by Jais to web hosting

If you have ever opened up a shiny, new email account and found it flooded with spam in just a few months, then this article is for you.  We want to tell you how to keep a new account clean or slowly improve an important, existing account over time.  Either way, the tips in this article will help you get your email back in order.

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Let’s Be Clear: Websites Suck - Unless They Sell

September 7, 2011 - Posted by Jais to web designmarketingcopywriting

internet website sales

Websites consume a large amount of valuable company resources.  The costs include obvious expenses such as designing, updating, hosting, search engine optimization and advertising to more hidden costs through your staff’s involvement in the creation process, routine updating and now social media. With the large investment in creating, maintaining and promoting a site, your business must ask a simple question, "Is your company’s website just sucking away time and money - or does it sell?"

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